Navigate Your Career with Confidence

Our Three-Step Approach

Discover how to align your career with your passions and market opportunities effectively.

Understanding Your Preferences

With the help of a unique personality assessment tool, the AEM-Cube®, you learn to articulate what your own preferences on the job market are

Understanding The Job Market

We show you how to make sense of the bewildering array of jobs available out there, giving you practical tools at hand to break down its complexity

Knowing both your preferences and the market now, we help you match the two and develop a far-sighted career strategy

Finding Your Fit & Career Strategy

Your Guides Along The Journey

Ron Soonieus may be the living embodiment of The Job-Market Dilemma. He studied international management and business administration at the University of Huddersfield and is now in his fifties… but still hasn’t discovered what he wants to be when he grows up. Instead, he has built himself the ultimate portfolio career, covering the entire spectrum of the working world. He started his career with a small, local Dutch firm. Very quickly realising this was not for him, he joined a large telco company, an ICT company and then a bank, before leaving to work for himself. Ron subsequently evolved into a strategy consultant and non-executive board member for a range of organisations. Today, his main professional focus is on integrating sustainability into corporate strategy and governance, topics on which he advises, teaches and writes. As well as working on Sikko’s programme at the University of Amsterdam, he is a Senior Advisor with Boston Consulting Group and a Director in Residence at INSEAD, the most international of the world’s top business schools.

Ron Soonieus

Sikko Onnes

Sikko Onnes has seen the job-market dilemma of new graduates on their first steps into the world of work from more perspectives than anyone. First, back in the 1970s, as a graduate in business economics from the University of Rotterdam, he embarked on an international career in logistics and retailing. During his second career, as a partner of the executive search firm Egon Zehnder, he came face to face with the job market in all its bewildering breadth. Over the course of 30 years with the firm, he supported hundreds of people, as they wrestled with their own versions of the job-market dilemma. He set up a highly acclaimed University of Amsterdam course, first for master’s students and then for older MBA participants. He turned his extensive experience in a book from which anyone in – or about to enter – the working world can benefit. Sikko is already the co-author of a publication about a special case of the job-market dilemma: that of top sports people preparing for a second career (based on his involvement with organisations such as the Dutch Olympic Committee).

Remon Jasperse graduated just a few years ago – with dual master’s degrees in business and economics from the Universities of Groningen (the Netherlands) and Fudan (China). He initially met Sikko when organising a careers event for fellow students, and the pair hit it off immediately. Sikko became a mentor in Remon’s quest for a first job, and Remon, in turn, became a trusted sounding board for Sikko’s ideas – a relationship that grew into a lasting friendship. Remon is an enthusiast. His own dilemma was that he didn’t know which of his passions to follow – whether to join a supply chain graduate programme, venture into strategy consulting or pursue a finance role. By applying the structured approach set out in this book, he was able to see the advantages, disadvantages and long-term implications of a whole range of options. Remon successfully secured his job in management consulting at KPMG Canada and, a few years in, feels confident he is on the right track. He is now informally supporting his friends and colleagues with their own career dilemmas, passing on the learning and applying the structured approach that served him so well. In fact, it was he who initially pitched the idea of a book to Sikko and Ron. As Remon says, the ideas are so valuable that they deserve a much, much wider audience.

Remon Jasperse

Our Reviews

Discover what others say about our book.

The tools in this book are exactly what a lot of graduates, like me, are looking for, being overwhelmed with options. It helped contextualise the dilemma that my generation is in and allowed me to pursue my career with confidence in what I want.

Daniel

Amsterdam

Navigating Your Career provided invaluable insights that allowed me to make sense of what I am even looking for in my career. Highly recommended for anyone starting out in their professional journey.

Bora

London

★★★★★

★★★★★

An absolute must for anyone struggling to take the next step in their career. The book is full of practical and directly applicable advice, which makes it incredibly valuable for both starters and people who are further along in their careers.

It offers clear insights, concrete tips and useful exercises that help you get a clearer picture of what you really want. In addition, the book is easy to read and is therefore ideal for those who want to quickly gain practical tools. Definitely recommended for anyone who wants to take their career to the next level!

Jan-Paul

Haarlem

★★★★★

★★★★★

I received this book during the final phase of my master's degree. Due to my broad educational background, I found it difficult to determine which direction I wanted to go in. This book helped me enormously with that! It offers an honest view of all aspects that come into play when choosing a career path. Moreover, it also highlights aspects that I had never considered before.

In short, it is a fantastic book that has helped me enormously in making career choices, in which I have learned to stay close to myself and to choose what makes me happy!

Robine

Vinkeveen

★★★★★

Navigating Your Career felt like having a mentor by my side, guiding me through the often-overwhelming world of career decisions. It’s not just another “follow your passion” book. It’s a practical and inspiring guide that helped me reflect on my strengths and align them with meaningful work. The blend of generational perspectives makes it both relatable and insightful, giving me the confidence to take my next career step with intention. If you are feeling uncertain about your path, this book is a must-read!

Marina

Toronto

★★★★★

“Navigating Your Career” is an eye-opening read for any young professional. It doesn’t just give career advice—it helps you become more aware of the decisions you’re making and how they shape your future. The book breaks down key career moves in a way that makes you think strategically, rather than just reacting to opportunities as they come. If you want to take control of your career with confidence and clarity, this is a must-read!

Pieter Jan

Utrecht

★★★★★

Navigating Your Career is a fresh and practical guide for young professionals trying to find their way in today’s job market. Instead of the usual “just follow your passion” advice, it takes a more down-to-earth approach, looking at how career paths have changed over time and what success really means. One of the best parts is how it makes you think about why you want to work, rather than just how to climb the career ladder. With a clear roadmap of three career phases, it’s not just helpful for graduates but also for employers and even parents who want to understand career choices better. Well-researched and easy to read, this book challenges old-school career advice and offers a smart, realistic way to build a fulfilling work life.

Contact Us

Reach out with questions or feedback about our book and your career journey. We're here to help!